So how do you write an article on something that you’re very familiar with, but certainly don’t feel like an expert on, and on a subject that’s been written about a thousand times?
I guess the first place to start is the audience. I’ve been requested to write an article by an industry colleague but am not entirely sure as to whom the audience is going to be. Is it a ‘lateral’ audience? or are we trying to educate customers? both?
Another thing is the venue. I think he’s going to post it on a professional networking site (the name escapes me right now.) The idea is that the article is posted and industry peers can comment on it. Not exactly sure how we’re supposed to direct our customers to it though.
I guess I’ll have to find out, huh?
Is there anything else I should consider?
If you've been asked to write an article, you obviously know enough about whatever it is to do so. So, you are sort of an expert - don't put yourself down. You have your perspective/ideas.
ReplyDeleteFind out what kind of voice you should use. Formal, informal. Writing for a blog is different than for a trade magazine.
Why does he want someone to write the article for him? What does he want from that article? He might be able to give you an idea of your audience.
ReplyDeleteLet us know how it goes! Good luck!
Here's my one and a half cents (we're in a recession)...
ReplyDeleteTry to find other articles on this topic and try to write yours from a new perspective. Give it some wit (not to be confused with jokes) to make it easier to read and fully research whatever you're writing about.
Just write it out first, writing everything down. After that, then you can edit (the first part is how NaNoWriMo works). I hope you got enough notice to be able to take some time.
Thanks for all the advice guys! I found out a little more about the audience, but I'll have to ponder on that a bit. He didn't really give me a deadline so I think I can milk it a little.
ReplyDeleteOh, everyone gave you all the best advice! You seem to have a knack for writing, Ken, and once you pin down target and tone I know you can write an outstanding article.
ReplyDeleteOne other piece of advice. After you write it and submit it, tell the person who is asking that you want the credit for it. Make sure your name remains on it and keep a documented copy (where it was originally posted and when).
ReplyDeleteThanks Alien. Actually, I was kind of wondering about that. It's a professional/technical piece directly concerning the business I work in, so it would be beneficial if my company's name was on it. And at that point, I may need to get permission to do that. So I guess I'd better write it first, then ask permission later. Cause they might want to have someone else write it if I ask beforehand. Maybe....
ReplyDeleteLots of fantastic advice here. And I agree you should write it first, ask permission later.
ReplyDeleteIs the person who gave you this assignment also the person who will be acting as "editor"? Will they be changing anything you write? If -- when you're done with the article -- you still have doubts about it, you can always pass it by them for feedback and/or suggestions. I don't think this will be a hit-or-miss kind of thing (but then, I'm only speculating). I think you'll have plenty of time and opportunity to mold it into what you envision.
And good luck on getting that credit!!! That makes all the difference in the world!
I have no advice. It sounds to me like you are thinking along the right track. Questions are good things. You will answer them.
ReplyDelete